New member profile: Heat Pte. Ltd

HEAT Pte. Ltd. is to provide innovative and comprehensive branding solutions for Singapore’s premier lifestyle brands.

Honey Lee announced the launch of events and brand consultancy HEAT Pte Ltd. The company will be headed by Honey Lee and Karin van Vliet, former Publisher and Events Director of Time Out Singapore respectively. Drawing on extensive brand building expertise, HEAT will provide powerful media and event planning as well as strategic public relations to its growing roster of F&B, fashion and lifestyle clients.

Honey Lee, Managing Director for HEAT, said “with increasing demand to build inimitable and iconic brands in Singapore, HEAT provides full-service campaigns that are measurably effective. Through smart media partnerships along with tactical event strategies, we deliver
results that both enhance reputations and grow businesses”.

HEAT offers brand identity and event campaigns as well as PR, media and marketing services. Creative consultants work closely with clients while ensuring optimum media coverage. The company will also organize and promote in-house consumer events catering
to elite trendsetters in Singapore. HEAT will manage and enhance some of the world’s finest brands in the coming six months including major fashion houses, premium jewelry brands and up and coming venues. The company’s launch event is slated for August with celebrity host, luxury partners and media sponsors including luxury-insider.com, L’Officiel and August Man. Also scheduled for November 2010 is a premium F&B consumer event titled “EAT” bringing together some of the city’s most renowned dining establishments.

A full list of services and more detail about the company can be found at www.heatbranding.com